Its the Woolworths/Lowes/Masters Joint venture. The home improvement market is growing at twice the rate of the economy. Its a $42 Billion market. The Masters/Lowes store, will compete with major white goods retailers and furniture stores, including, elements of Myer, Reece, Harvey Norman, Ikea, Freedom Furniture, Domayne, Retravision. The new chain will have 200 stores very quickly, by building on the Danks stores and parts of Mitre 10.

The new Masters/Lowes stores will have a wider range of home renovation products including, Furniture, White goods, Outdoor living products, Heating/Cooling, Home decorating products, Carpets, Storage, Curtains, Lighting, Kitchens,and Bathrooms. The Home Depot, clone, Bunnings also, has an aggressive new store opening plan of opening a dozen stores a year. Bunnings is more like the Home Depot format of large cold barns, with a limited range of low cost products.

Woolworths/Lowes will be more like Lowes store a more comfortable store with a wider range of Home Decor products, emphasis on Healthy Living, ordering online, free delivery, Decorative products like, curtains, rugs, wall paintings, Saving Ideas, Trades Professionals Installers and Free, Easy credit, Creative Living magazines.

Lowes has an FREE easy read Ebook, via computer.

I fully expect this competition will cut the costs of Home renovating products by thousands for each home. It will be a one stop shop for easy home renovating.

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